About me

Ciao! I'm Irene, I love human behavior, marketing, digtial... and cats.

My fascination with applied neuroscience and marketing psychology began during my bachelor's degree in the UK. I sat in a class on decision-making science and had a huge Eureka moment that sparked a deep curiosity within me.

I then decided to pursue an MSc in neuromarketing at a sunny university in Greece. There, I improved my skills and expanded my knowledge in this fascinating field.

Since then, I've had the privilege of working in digital marketing across corporate, consulting and startup environments, applying what I know about behavioral science and neuromarketing into tangible, real projects.

Aaand I can't wait to see what interesting projects the future will bring!

(perhaps yours?)

P.S. in '25 I was selected to take part in the Strongher business program by Qonto.

P.P.S. I'm also a significant insights 30under30 nominee! Read my interview here