Some cool projects I got to work on
Not everything I've ever worked on is here, some projects are under NDA, but this should be enough to give you an idea of how I work ;)
UX research & CRO for a leading personal finance service
Product Strategy and digital innovation: Insurance App at Crédit Agricole
Growth & Content Strategy: Democratizing Behavioral Science
Translating complex scientific literature into high-impact marketing playbooks, content and growth strategies.
UX Research & CRO Strategy: Establishing a Data-Driven Foundation
Using multi-method research and behavioral frameworks to uncover conversion blockers for a leading e-commerce supplier
Developing digital funnels for lead generation
Managing complex product funnels and cross-platform journeys for Crédit Agricole’s insurance division.
Ad campaign optimisation for Minimalist Phone
Optimising creatives to reduce costs of acquisition on Meta campaigns across Europe and the Us
Journey mapping & Content Strategy: Optimizing Care Home Services
Optimizing a strategic but low-traffic service page on an ecommerce website.
Product Strategy, GTM & Behavioral Design: Solving Choice Overload with AI
Building an AI-driven food & beverage platform from the ground up through cognitive science and validated product experience.
Ad hoc behavioral insights playbooks: Translating Science into Business Strategy
Turning gold standard research into actionable playbooks for global enterprises.
