Ad hoc behavioral insights playbooks: Translating Science into Business Strategy
Turning gold standard research into actionable playbooks for global enterprises
Science Says is a specialized startup that bridges the gap between academic rigor and commercial application. They transform dense scientific literature into actionable business insights through bespoke research playbooks, a dedicated insights platform, and a high-value newsletter.
The client
The challenge
Synthesizing scientific literature into practical advice is a complex task. Doing so for elite institutions and global enterprises requires a delicate balance of academic integrity and executive-level clarity. I joined Science Says to ensure that groundbreaking research becomes an accessible tool for business growth.
My role
I act as the essential link between PhD analysts and the end-user. My role involves translating complex data into clear strategies, developing compelling narratives, and ensuring the final product is both engaging and highly practical.
Key Collaborations & Projects:
AI Chatbot Blueprint: Worked as an editor on the framework for effective AI chatbots in collaboration with Wharton Business School.
The Blueprint for Anticipation: Served as a lead writer for the International Spa Association, focusing on predictive customer experiences.
Upcoming AI Agent Strategy: Currently developing a new AI blueprint with Wharton and a world-leading AI agent company (confidential).
My process focuses on "operationalizing" science. I work closely with analysts to:
Synthesize Insights: Transform raw PhD analysis into actionable tips and repeatable strategies.
Contextualize Research: Provide real-world examples and tailored use cases that resonate with business leaders.
Develop the Narrative: Craft the overarching story for each playbook to ensure the copy is engaging and easy to digest.
Visual Direction: Design and direct visual assets that simplify complex concepts for better retention.
Results
High-Stakes Partnerships: Successful, ongoing collaborations with Wharton Business School.
Global Impact: A pipeline of strategic blueprints currently being used by global enterprises and their subsidiaries to optimize products, services, and customer experiences worldwide.